Top 3 global fork lift truck manufacturers
EMEA division with five manufacturing plants in UK, Netherlands and Italy
£500m turnover
3000 employees

Issues

• Loss making business
• Historic retail acquisitions not performing
• Market share growth stalled

Actions

• Sorted out top team within 90 days
• Introduced sense of purpose across EMEA division to all 3,000 employees
• Changed culture from ‘top down’ to involvement and empowerment
• Divest retail division
• Implemented differentiated brand strategy
• Evolved business from central focus to customer facing

Results

• Turnaround losses of $20m to $1+ profit within three years
• Turnaround EMEA market share decline to growth from 7.4% to 8.3%
• Improved factory utilisation rate
• Focussed energised workforce driving in one direction

Contact Gray Wolf Management today for a no-obligation chat about your business.